In a recent interview, 18-year-old Gracie Harding, the Media and Co-Editor Chief of Youth and Government, shared key metrics for using social media to engage with other young media participants in Youth and Government activities. According to Gracie Harding, the most effective way to accomplish this is to create relatable and engaging content that the youth can relate to. Harding highlights the importance of relatability by stating, “Focus on content that the audience wants to see rather than what the organizers want to showcase. It’s about giving them something relatable that they can engage with.” She also suggests to include humor to better engage the audience. “Add funny metrics while still maintaining connection to the primary sources. This not only entertains but also leads the way to more substantial information.”
She then told me about her most successful media campaign which was broadcast videos. Harding explained, “Last year, we made broadcast videos sent to all participants through newsletters. The visual appeal and entertainment value ensured that participants not only received information but also enjoyed the process. When asked what strategies are used to ensure diverse representation in the media produced for the youth and government programs, Harding elaborated on the fact that she dedicates specific days to covering different branches of government programs. This systematic approach contributes to more inclusive and representative coverage of media.
For aspiring media students interested in Youth and Government, Harding commented, “Be open to meeting new people, making connections, and having a few ideas in advance. Getting involved in relevant groups or activities provides experience for skills in media.” Since then, Gracie has looked forward to seeing where the Media section of YG lies in the future.
Written by: Tyler Tran